This video explores the world of Customer Relationship Management Systems (CRMs) and what they can do for your business. We not only discuss how a CRM helps with managing customer relationships but also how it improves communication and workflow through a business. We do this while also setting a bar for what a user should expect a CRM to do for them. We then take this a step further and pair these helpful tips along with a free, fully unlocked CRM called FM Starting Point – to ensure you get off on the right foot.